One of my long-time clients celebrated a milestone a few weeks ago. The business that she built purely out passion (while raising twin boys as a single mom), turned ten. Ten years thriving as a small business owner in a tough economic climate, now that says something!
I really couldn’t be happier for her, or more proud to have been part of her team from the start.
Sara had seized the anniversary as an opportunity to re-brand and after lots of sweat (and possibly a few tears), she had a beautiful new website that she was eager to share.
So when we talked about the messaging to announce her anniversary, we assumed it would be all about the launch—the new brand and website. All about her.
The new brand was exciting for Sara and her team. But not so much for everyone else. Besides being all about her, it also missed the most important thing we needed to celebrate: the gratitude Sara feels to have grown a successful business doing what she loves.
Getting in touch with gratitude left us with one simple, essential thing to say: thank you. We needed to make it a love note! And to give her gratitude some heat, Sara offered a discount on any of her services to the first 10 people to reply.
On the day she sent the email, Sara’s inbox filled with woots! and praise. Over 20 people, many of them brand new clients, wanted to schedule.
This is obviously a success story, but the success, in terms of dollars or new clients, isn’t really the point.
The point is that it is always good form, in business and in life, to start with thanks—even or especially when you don’t know you’ll get anything in return.
Thank you is a recognition of another person’s value, and it is an opening, an invitation. It shifts the energy of just about any situation toward connection and generosity and opens the door to all kinds of good.
So the next time you aren’t sure what to say, try starting with thanks. Those two little words work hard when you mean ’em.