Project: Sexy new print collateral for professional photographers, Redstone Pictures

The Point: To convey Redstone’s unique blend of skill, experience, and personality to commercial clients and ad agencies

Highlight: These ladies are fun, talented, on top of it, AND willing to put themselves out there, all of which makes my job pretty easy.

[Click the image or right here to download the two-page promo piece aimed at ad agencies. Click here to check out the larger, and very beautiful, commercial brochure.}

The Project: Bios for the Redstone Pictures team (see above)

The Point: Write real, engaging bios that reflect personality and passion while keeping it professional

Highlight: The challenge of choosing what to say and how to say it in as few words as possible

[Click the image for a larger view.]

Project: Web copy for Seattle’s maven of interior redesign, Sara Eizen of Nest

The Point: Speak to the needs and frustrations of busy moms who need interior design and organizing help without pretense or a hefty price tag

Highlight: Watching Sara’s business grow like gangbusters once she fully committed to the target market she most adores. (But I never say “I told you so.” Well, almost never.)

Project: Content strategy, research, and copywriting for a series of friendly in-store educational flyers for the Bay area’s Elephant Pharmacy

The Point: Provide accessible, relevant information to help consumers make informed health and buying decisions

Highlight: Using my knowledge of vitamins, supplements, and natural products while learning more about toilet paper and decongestants than I could have possibly imagined.

Read more: echinacea flyer, folic acid flyer

Project: Fanciful wine descriptions for an online wine retailer

The Point: To create mini stories that invite the wine lover to share in a spirit of romance and adventure

Highlight: Pretending that I was traveling the world drinking wine with dark, hunky men when I was actually sipping tea at my laptop, solo.

Writing about food
is like watching
The Sopranos
or anything starring Anthony Bourdain.

No matter what
or how much
I eat
it is never enough.

I am famished
by the power
of suggestion.

On days like this,
one small white word
arrives,
dislodging the stupor of sameness
with a sweet, wild impulse
to play.

I crave
the deep quiet
where
I can feed
on shadows,
the symphony
of small moments
filling me
up
with life.

My dog
is afraid
of metal things
like hangers
and cheap Christmas ornaments
and the crash of a fork on the floor.

She creeps
cautious
looking
this way
and that.

So different
it seems
from the tough girl
throwing punches
at the park
- but not.

Fear
and its many masks
are like that.

The moon tonight
is such a lovely
cliche.

Scooped sliver
of light
on black,
a bright twinkly star
and a cow
close by.