Project: Web copy for Seattle’s maven of interior redesign, Sara Eizen of Nest

The Point: Speak to the needs and frustrations of busy moms who need interior design and organizing help without pretense or a hefty price tag

Highlight: Watching Sara’s business grow like gangbusters once she fully committed to the target market she most adores. (But I never say “I told you so.” Well, almost never.)

Check out the Nest website.

Project: Content strategy, research, and copywriting for a series of friendly in-store educational flyers for the Bay area’s Elephant Pharmacy

The Point: Provide accessible, relevant information to help consumers make informed health and buying decisions

Highlight: Using my knowledge of vitamins, supplements, and natural products while learning more about toilet paper and decongestants than I could have possibly imagined.

Read more: echinacea flyer, folic acid flyer

Project: Fanciful wine descriptions for an online wine retailer

The Point: To create mini stories that invite the wine lover to share in a spirit of romance and adventure

Highlight: Pretending that I was traveling the world drinking wine with dark, hunky men when I was actually sipping tea at my laptop, solo.

Project: Brochure for Seattle’s greatest move management company, Assisted Transitions (now part of Bekins Northwest)

The Point: To sell the company’s same great services to a brand new target market: young urbanites and first-time home buyers

Highlight: The fun we all had lightening up the message for this new audience while remaining true to the client’s mission and values

Check out the brochure.

Project: Product descriptions for hip health and beauty products

The Point: To create informative, concise descriptions that are as smart and sassy as Sweet Spot devotees (click image to the left to enlarge)

Highlight: The challenge of fusing facts and fun in as few words as possible

Read ‘em all, and do some shopping while you’re at it.

Writing about food
is like watching
The Sopranos
or anything starring Anthony Bourdain.

No matter what
or how much
I eat
it is never enough.

I am famished
by the power
of suggestion.

On days like this,
one small white word
arrives,
dislodging the stupor of sameness
with a sweet, wild impulse
to play.

I crave
the deep quiet
where
I can feed
on shadows,
the symphony
of small moments
filling me
up
with life.

My dog
is afraid
of metal things
like hangers
and cheap Christmas ornaments
and the crash of a fork on the floor.

She creeps
cautious
looking
this way
and that.

So different
it seems
from the tough girl
throwing punches
at the park
- but not.

Fear
and its many masks
are like that.

The moon tonight
is such a lovely
cliche.

Scooped sliver
of light
on black,
a bright twinkly star
and a cow
close by.